Marketing Coordinator Senior

Job description

Location:
Work from home (Pennsylvania)
Shift:
Days (United States of America)
Scheduled Weekly Hours:
40
Worker Type:
Regular
Exemption Status:
Yes
Job Summary:
Responsible for the implementation and evaluation of marketing and communication plans and activities. These include but are not limited to advertising, digital engagement campaigns, acquisition campaigns, educational programs, direct mail, website and portal updates, and event or community-facing support. Works cooperatively with department staff and external vendors to develop and produce marketing and communications materials and programs in support of Geisinger’s mission and goals. Owns execution for assigned initiatives end-to-end, ensuring a high bar for quality, compliance, and internal partner experience.
Job Duties:
• Manages day-to-day implementation of assigned plans, programs, and activities; independently drives timelines and deliverables.
• Leads intake and trafficking for assigned work, clarifies objectives, audience, deliverables, timelines, and approval paths before work begins.
• Develops and implements specific marketing programs and activities in assigned areas, translating strategy into executable workbacks.
• Supports the development of marketing plans by coordinating inputs, schedules, and stakeholder requirements.
• Creates and distributes marketing materials; ensures brand standards, messaging accuracy, and compliance requirements are met.
• Coordinates market research to inform plans and evaluate completed programs; synthesizes findings into actionable recommendations for future execution.
• Maintains and updates appropriate sections of internal and external websites and supports digital content updates through QA and approval workflows.
• Works with management to develop, maintain, track, and meet budgets; follows purchasing, documentation, and vendor management processes.
• Tracks and reports process and outcome metrics for assigned projects and plans (e.g., ROI, leads, conversions, engagement, web traffic, satisfaction where available) and captures learnings.
• Coordinates QA for digital and print deliverables (proofing, links, tracking parameters, accessibility basics when applicable) to reduce rework and ensure high-quality customer experience.
• Coordinates projects with external suppliers (agencies, graphic artists, photographers, etc.) as needed; manages deliverables and timelines.
• Works collaboratively and appropriately communicates with management and staff; provides proactive status updates and escalates risks early.
• Ensures effective communication processes exist within the team and are used; tailors oral and written communication to the audience.
• Participates in project implementation and quality workgroups; recommends process improvements to improve turnaround time and partner satisfaction.
• Serves as a resource for regulatory audits.

Work is typically performed in an office environment. Travel may be required. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job.
Position Details:
*Relevant experience may be a combination of related work experience and degree obtained (Associate’s Degree = 2 years; Bachelor’s Degree = 4 years).
Education:
High School Diploma or Equivalent (GED)- (Required)
Experience:
Minimum of 6 years-Relevant experience* (Required)
Certification(s) and License(s):
Skills:
Computer Literacy, Marketing Tasks And Activities
OUR PURPOSE & VALUES: Everything we do is about caring for our patients, our members, our students, our Geisinger family and our communities.
• KINDNESS: We strive to treat everyone as we would hope to be treated ourselves.
• EXCELLENCE: We treasure colleagues who humbly strive for excellence.
• LEARNING: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow.
• INNOVATION : We constantly seek new and better ways to care for our patients, our members, our community, and the nation.
• SAFETY: We provide a safe environment for our patients and members and the Geisinger family.

We offer healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners. Perhaps just as important, we encourage an atmosphere of collaboration, cooperation and collegiality.
Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.