Marketing and Patient Communications Specialist Senior

Job description

General Summary
Plays a key role in enhancing patient engagement and promoting healthcare services through strategic marketing and effective patient communications. Responsible for helping develop and execute integrated marketing campaigns, creating patient-facing communications, and ensuring consistent messaging across all channels. Contributes to an integrated, collaborative, data-driven Marketing and Patient Communications Team that is known for high reliability and excellence in execution. Must be an exceptional writer, enjoy executing events, and being part of a highly collaborative, innovative, and data-driven Marketing and Communications function.
Duties and Responsibilities
Essential Functions:
• Partners with the Marketing and Patient Communications directors, program leads and strategists to develop and execute plans.
• Leads initiatives to evaluate and enhance patient communication workflows, ensuring clarity, consistency, and alignment with organizational goals.
• Coordinates the execution plan for special projects, special events and meetings to meet system goals and objectives.
• Participates in assessing the quality and effectiveness of marketing and patient communication efforts and contributes ideas for future activities.
• Continuously scans the internal and external environment/industry trends, understands the organization’s major strategic and operating priorities and helps to identify and recommend relevant marketing and patient communication opportunities to support patient engagement and growth.
• Responsible for photography and videography of system functions and other related activities.
• Utilizes strong project management skills to achieve objectives and meet deadlines.

Common Expectations:
• Maintains established policies and procedures, objectives, quality assessment and safety standards.
• Enhances professional growth and development through participation in educational programs, current literature, in-service meetings, and workshops.
• Provides outstanding service to all customers; fosters teamwork; and practices fiscal responsibility through improvement and innovation.
• Assists in proofreading, writing and idea development for marketing and patient communications projects.

Travel Requirements:
• Estimated Amount: 15% - Periodic travel required primarily for meetings, training, and periodic visits to clients, project sites, or system locations.

Qualifications
Minimum Education:
• Bachelors Degree In Marketing, Business or related field. Required

Work Experience:
• 5 years Experience in marketing or related field. Required
• Experience in a large, complex healthcare organization. Preferred

Knowledge, Skills, and Abilities:
• Excellent written/oral communications, interpersonal and organizational skills.
• Strong computer skills and willingness to embrace new technology and artificial intelligence.
• Strong writing and project management skills.
• Familiarity with marketing platforms and tools.
• Strong project management and organization abilities.

Benefits Offered:
• Comprehensive health benefits
• Retirement savings plan
• Paid time off (PTO)
• Education assistance
• Financial education and support, including DailyPay
• Expanded Paid Parental Leave

For additional details: Benefits & Incentives | WellSpan Careers (joinwellspan.org)