Lead Marketing Analytics Specialist

Job description

N Nemours Children’s Health is seeking an analytics-driven strategic Lead Marketing Analytics Specialist to join its growing Digital Analytics team. This role leads end-to-end analytics for the marketing function, translating data from campaigns, digital channels, brand and reputation initiatives, and other sources into actionable insights that improve performance, inform strategy, and maximize return on investment. The role combines advanced technical skills in SQL, web analytics, campaign measurement, dashboard development, and data visualization with clear, executive-ready storytelling. This high-level individual contributor will proactively identify opportunities, anticipate stakeholder needs, and recommend actions that support data-driven decisions. The position does not include direct people-management responsibilities.
The ideal candidate will be able to clearly demonstrate previous successes in improving marketing performance. Ideally based in Delaware, we are open to hybrid or remote workers, but the candidate is expected to be available for Eastern time zone.
Essential Functions:
• Insights & Optimization: Translate data into clear, actionable recommendations that drive marketing strategy and continuous optimization
• Healthcare/EPIC Systems: Apply working knowledge of EPIC to connect marketing analytics with clinical/patient systems data where relevant
• SQL & Data Work: Serve as a technical resource by collecting, extracting, transforming, and validating marketing data from digital platforms, CRM systems, advertising campaigns, market research, and other sources. Write SQL queries and help maintain reliable data pipelines and datasets for reporting and analysis.
• Campaign Analysis: Partner with team members to design and execute measurement frameworks for marketing campaigns across channels, and serve as a hands-on backup in evaluating performance, attribution, and ROI.
• Web Analytics: Collaborate with colleagues responsible for web and digital analytics instrumentation, tracking, and reporting, and work alongside them as a backup to identify trends and friction points in the user journey.
• Dashboarding: Work alongside dashboard owners to build, maintain, and enhance Power BI dashboards, stepping in as a hands-on backup to ensure stakeholders have reliable, self-service visibility into performance.
• Operate independently to identify problems and opportunities proactively, and see projects through from question to recommendation
• Market Research & Competitive Analysis: Conduct research and analyze competitors to identify industry trends, market opportunities, and potential threats.

Requirements:
• Bachelor Degree required
• 7+ years of experience in marketing analytics, digital analytics, or a related analytics discipline
• Expert-level SQL skills; comfortable writing and optimizing complex queries
• Experience with EPIC or other healthcare/EHR systems
• Strong proficiency in Power BI (dashboard design, DAX, data modeling)
• Proven ability to turn data into clear insights and recommendations for non-technical audiences
• Track record of working independently, prioritizing effectively, and driving projects to completion
• Strong collaboration and communication skills; comfortable partnering across teams and levels

Preferred
• Hands-on experience with web analytics platforms (e.g., PostHog, Google Analytics/GA4, Adobe Analytics)
• Experience using geographic information systems, such as ArcGIS, to analyze and visualize geographic, market, and audience data.
• Experience in Healthcare or similar industries