Director of Leadership and Campaign Giving

Job description

POSITION SUMMARY:
The Director of Leadership Giving is a senior leader within the development team responsible for driving measurable growth in philanthropic revenue and donor engagement. This position designs, implements, and evaluates strategies that expand Signature Healthcare’s Annual Fund, mid-level giving, leadership giving, major gifts, and grant funding. The role is responsible for overseeing the Annual Fund, the School of Nursing Fundraising campaign and the Signature Circle stewardship program.
The Director of Leadership Giving will also play a key role in Signature Healthcare’s fundraising campaign, working closely with the Vice President of Marketing and Development, hospital leadership, clinical teams, campaign volunteers, board members, physicians, and other key stakeholders to identify, cultivate, solicit, and steward donors in support of campaign priorities.
The role emphasizes accountability for key performance metrics, data-driven decision-making, and the creation of a sustainable donor pipeline. The Director of Leadership Giving will develop and execute strategies to acquire, retain, renew, and upgrade donors across giving levels, with particular emphasis on identifying opportunities to move Annual Fund and mid-level donors into leadership and major gift relationships.
The Director of Leadership Giving will support campaign planning and execution through prospect identification and qualification, donor strategy, solicitation planning, campaign communications, volunteer engagement, campaign reporting, and stewardship. The position will help translate institutional priorities into compelling philanthropic opportunities and ensure that campaign goals are supported by a strong and sustainable leadership giving pipeline.
KEY RESPONSIBILITIES:
Fundraising Management
• Create and implement strategies for individual giving and donor engagement that align with Signature Healthcare’s mission and revenue goals.
• Develop and execute a comprehensive Annual Fund strategy focused on donor acquisition, retention, renewal, reactivation, and upgrading donors.
• Manage a portfolio of at least 500 annual fund donors, 125-150 mid-level and major gift prospects, with clear performance expectations for solicitation, conversion, and stewardship.
• Apply a “moves management” framework to guide donor progression, track activity milestones, and increase conversion rates across giving levels.
• Develop and execute multi-channel campaigns (face-to-face solicitation, online giving, direct mail, proposals) to acquire, retain, and upgrade donors.
• Reimagine and redesign the Signature Circle stewardship program by increasing donor participation and average gift size year over year.
• Lead fundraising efforts in support of the Brockton Hospital School of Nursing by developing and maintaining collaborative relationships with key School of Nursing leadership and staff, while cultivating, soliciting, and stewarding donors and alumni to secure philanthropic support for student scholarships and the School’s general operating needs.
• Create, plan and execute new and existing unique stewardship opportunities and events to support the School of Nursing and Signature Circle.
• Utilize Raiser’s Edge and related tools to ensure accurate data capture, portfolio segmentation, donor analysis, and campaign reporting.
• Grow and steward donors in a robust and creative Annual Fund program.
• Produce and interpret analytics (donor retention, upgrade rates, average gift, ROI per channel) to refine strategies and inform decision-making.
• Partner with the VP of Development to establish annual revenue goals, Annual Fund goals, leadership giving goals, and campaign fundraising goals; develop budgets, and monitor fundraising expenses to maximize return on investment.
• Deliver timely reports and dashboards to the VP of Development, Development Advisory Board, Board of Trustees, and senior hospital leadership.
• Identify innovative campaigns and partnerships that reflect hospital and community needs while expanding philanthropic opportunities.
• Collaborate with hospital leadership and clinical teams to align funding priorities with programmatic and research innovations.
• Build and sustain long-term relationships with individual donors, alumni, foundations, corporate partners, campaign volunteers, and key community stakeholders.
• Support team efforts around all special events, fundraising, campaign, Annual Fund, and stewardship.

Campaign Fundraising
• Serve as a key Development team member in the planning, implementation, and execution of Signature Healthcare’s fundraising campaign.
• Work with the VP of Development and campaign leadership to establish and achieve campaign fundraising goals.
• Identify, qualify, cultivate, solicit, and steward prospective campaign donors, with particular emphasis on leadership and major gift prospects.
• Develop and manage a campaign prospect pipeline, including identifying prospects from existing Annual Fund, mid-level, leadership, and major gift portfolios.
• Develop individualized cultivation and solicitation strategies for campaign prospects based on their philanthropic interests, capacity, relationships, and engagement with Signature Healthcare.
• Coordinate and participate in donor visits, campaign solicitations, presentations, tours, cultivation events, and stewardship activities.
• Prepare campaign prospect briefings, solicitation strategies, gift proposals, donor correspondence, and follow-up plans.
• Partner with campaign volunteers, board members, physicians, hospital executives, and other key stakeholders to leverage relationships and advance campaign prospects toward solicitation.
• Track campaign prospects and solicitations from identification through commitment and fulfillment, ensuring accurate documentation and timely follow-up.
• Monitor campaign progress against established goals and provide regular analysis regarding pipeline health, solicitations, commitments, outstanding opportunities, and areas requiring additional focus.
• Develop and maintain campaign reports, gift pipelines, solicitation schedules, and other tools necessary to monitor campaign progress and performance.
• Collaborate with communications and marketing colleagues to ensure fundraising communications, campaign materials, donor stories, and case statements effectively communicate Signature Healthcare’s priorities, community impact, and philanthropic opportunities.
• Ensure campaign donors receive meaningful and timely stewardship, recognition, and opportunities for continued engagement with Signature Healthcare.
• Work closely with organizational leadership to ensure campaign fundraising priorities are aligned with Signature Healthcare’s strategic and programmatic priorities.

Other Duties
• Perform additional duties as assigned by the President & CEO or the Vice President of Marketing and Development.
• Demonstrate professionalism, cultural competency, and respect for patients, families, colleagues, and donors in all interactions.
• Participate in organizational initiatives and embody Signature Healthcare’s values in leadership and communications.

REQUIRED KNOWLEDGE & SKILLS:
• Effective and creative problem solver.
• Ability to work independently, but also be a strong and committed team player.
• Committed to a high level of confidentiality.
• Demonstrated track record of developing and executing successful annual fundraising strategies.
• Ability to collect, organize and analyze data related to donor giving.
• Comprehensive knowledge of gift processing and acknowledgement practices
• Well versed in direct mail and e-mail solicitation best practices and implementation
• Excellent organizational, writing and verbal communication skills
• Must be strategic and forward thinking
• Proven ability to develop and grow relationships resulting in financial gifts
• Goal-oriented with ability to work independently and meet deadlines
• Positive attitude and passion for playing a role in fulfilling the organization's mission.
• Considerable knowledge of fundraising techniques, and sources of funding
• Attention to detail and excellent organizational skills
• Sense of humor and strong work ethic.

EDUCATION/EXPERIENCE/LICENSURE/TECHNICAL/OTHER:
• Education: Bachelor's Degree
• Experience 7-10 years of fundraising experience and proven track record for securing six and seven figure gifts.
• Certification/Licensure: none needed
• Software/Hardware: Proficient in Raiser’s Edge or other donor database.
• Other: Campaign experience preferred