Director - Enterprise Marketing Insights and Strategy

Job description

Find your calling at Mercy!
The Director-Enterprise Marketing Insights and Strategy is responsible for leading Mercy's enterprise Consumer Intelligence function by transforming consumer, patient, market and competitive information into actionable strategic insight.
This leader develops and oversees Mercy's enterprise Voice of Consumer strategy, market research, experience intelligence and consumer analytics capabilities. Through proactive listening, advanced research methodologies and cross-functional partnerships, the Executive Director ensures the voice of patients, consumers and communities influences strategic planning, marketing, digital experience, service development and organizational growth.
This role serves as a trusted advisor to executive leadership and champions consumer-centered decision making across Mercy.
Position Details:
Responsibilities
• Build and lead an enterprise-wide Consumer Intelligence and Voice of Consumer strategy.
• Integrate insights from patient feedback, digital behavior, online reviews, social listening, contact centers, community sentiment and consumer advisory panels.
• Lead consumer research, brand tracking, segmentation, competitive intelligence and market opportunity assessments.
• Identify emerging consumer trends, unmet needs and growth opportunities.
• Partner across Marketing, Digital and Operations to improve consumer journeys, service design and patient experience.
• Translate research and data into compelling recommendations for senior and executive leadership.
• Establish regular consumer intelligence reporting and future-focused trend forecasting.
• Lead the Consumer Intelligence team, research partners, departmental strategy, KPIs and budget.

Qualifications
• Bachelor’s degree in Business, Marketing, Finance, Accounting or Statistics required; MBA preferred.
• 10 years of experience in consumer insights, market research, customer experience or strategy.
• Proven experience leading an enterprise research or insights function and influencing executive leaders.
• Healthcare experience preferred.
• Experience with AI-enabled insights and modern consumer intelligence platforms preferred.
• Must reside in a Mercy community

Why Mercy?
From day one, Mercy offers outstanding benefits - including medical, dental, and vision coverage, paid time off, tuition support, and matched retirement plans for team members working 32+ hours per pay period.
Join a caring, collaborative team where your voice matters. At Mercy, you'll help shape the future of healthcare through innovation, technology, and compassion. As we grow, you'll grow with us.